Coaching is a new-age profession, and as such, there’s limited research on the tangible measurements of its effectiveness. Putting a price on behavioural change and attitude is never easy. However, ask the reverse question: “What’s the price of staying stagnant and not growing?” All we can share is that if a person proactively engages in coaching, they will without a doubt reap the rewards of personal development and will grow to a level they previously would have thought not possible. The journey is challenging and adventurous, but rewarding for the client’s personal and professional life.