Creating opportunities to unleash your potential

What Is Coaching?

Coaching helps you to improve, grow, develop, and prosper. The focus is on collaboration, positive outcomes, forward-movement, learning, and unleashing your potential. Sometimes that’s the difference between flourishing and staying stuck in your comfort zone.

Coaching is a future goal-driven process that helps you to produce extraordinary results in your life, career or business. Through coaching, you will:

  • Raise your self-awareness
  • Acquire knowledge
  • Learn new competencies
  • Improve your performance
  • Enhance your quality of life

Personal coaching provides this kind of guidance by partnering with you in a way that inspires you to maximise your personal and professional potential. The foundation of a coaching partnership is based on trust, with the purpose of believing in you and playing a supportive role to assist you to reach your potential. No one is more qualified than you when it comes to making changes in your life. A coach can, however, help you clarify what you want to achieve, and hold you accountable for finding the solutions to your challenges. A coach does not give you advice or suggestions on how to solve your challenges; we do this purposefully as we believe that you are creative and resourceful enough to find your unique solutions to inspire you and move you forward towards your goals.

The International Coach Federation’s definition of coaching is:

“Coaching accelerates a person’s progress by providing greater focus and awareness of choice. Coaching concentrates on where individuals are now and what they are willing to do to get where they want to be in the future.”

How Can A Coach Help You?

A coach is your personal change partner who cheers you on when needed, stretches you to think more broadly, and assists you to change your thinking patterns.

The biggest value a coach provides is being an accountability partner who supports you to attain your goals. As individuals, we become blind to our assumptions, judgements and patterns. We create stories and explanations for why something can or cannot happen. This process keeps us trapped in our old and often unhelpful thinking patterns and behaviours.

A coach will partner with you to challenge your thinking in a gentle and supportive manner. They will help you to observe where you are tripping yourself up, and find better ways to think and behave that best serves you.


Seeing your future potential.


Observing limiting thought patterns.


Monitoring your progress.


Recognising internal obstacles and how to overcome them.


Building awareness of limiting beliefs and how to shift to a growth mindset.


Holding you accountable to your committed actions.

When Would I Need A Coach?

You need an independent and neutral coaching partner when you feel stuck with a life situation and have a deep yearning to become more than you currently are, but feel that there is something stopping you from getting there alone. A coach asks open-ended, non-judgemental questions that will make you think and reflect until you discover new solutions or ideas. Often, coaching topics are intertwined between work and personal issues.

Wondering if you need a coach? Here are some coaching topics that come up in sessions:

Professional Topics
  • Work Satisfaction
  • Improving Efficiency
  • Enhancing Relationships
  • Reducing Team Conflict
  • Team Unity and Empathy
  • Addressing Weak Procedures
  • Developing New Competencies
  • Aligning personal and company goals
  • People Management Skills
  • Delegation and Trust
Personal Topics
  • Being Assertive
  • Work-life Balance
  • Time Management
  • Setting Priorities
  • Emotional Intelligence
  • Getting a new perspective
  • Transitioning into a new role
  • Searching for life purpose
  • Decision Making Success
  • Communication skills
  • Self-Confidenc
  • Career Change

Still not sure if you need a coach?

Complete our FREE assessment and find out if you need the services of a professional coach.

More About Coaching

The birth of coaching goes back to the 1850s where tutors helped university students to prepare for exams. It then deviated and became popular in the sporting world where teams and professional athletes used a coach to help maximise their potential. Only in the 1950s did coaching slowly make a breakthrough in business management literature. By the 1980s, coaching had become recognised as a conventional profession, and since then has made its way into leadership programmes, career development, personal growth, and guiding human prosperity.

There are various professional services to choose from when things in our lives go awry, and each have their innate purpose and place in the field of developing and serving humanity. Therapy and counselling are often confused with coaching, but they have little in common.

Therapy and counselling are two remedial modalities that support people to overcome emotional trauma that has been triggered by a particular life event (divorce, bereavement, substance abuse, illness or co-dependence issues). In therapy, the focus is on exploring psychological reactive behaviours and providing coping mechanisms and solutions to the underlying emotional trauma.

In contrast, coaching is proactive and aims to assist you to become aware of patterns and behaviours and progressively solve them before they arise. A counsellor or therapist is an expert in human behaviour, whereas a coach is an expert in accelerating change and personal development.

  1. Coaching is not co-dependant. Sessions usually run for a predetermined period such as six or twelve months, but can be discontinued at any stage.
  2. Coaching does not dwell on the past, nor does it aim to psycho-analyse you or the impact past events have had in your life. There is no emphasis on fixing anything. Coaching is forward-moving and future-focused.
  3. Coaching does not seek to give advice or diagnose problems. You are the master of your life and know and understand your life situation and are fully capable of generating your own solutions.
  4. Coaching sessions are not training programmes, interventions or workshops where knowledge and skills are obtained. In coaching, the client sets the objectives, timelines and desired outcomes. The coach provides the support and the guidance and space for change.
  5. Coaching does not prescribe the actions that the client needs to take. The client chooses what they are willing to explore, reflect and work through.

In a nutshell, coaching focuses on change, taking ownership, setting goals, creating outcomes, measuring progress and being accountable for personal change management.

The terms coaching and mentoring are often used interchangeably, however they have two very distinct differences. Mentoring has its roots in the notion of apprenticeship, where a more experienced and often older individual takes a younger candidate under their wing and passes on knowledge and skills around the mastery of a specific activity. Mentoring is commonly used in organisations when it comes to career development, succession planning as well as leadership and management development. Commonly, executive leaders, politicians and social influencers use mentors to grow and develop them. The fundamental difference between coaching and mentoring is that a mentor is a wise and trusted adviser who shares advice and guidance. We all know how often we convert other people’s advice into our reality; not very often! On the other hand, a coach allows you to find your solutions for yourself which will automatically inspire and motivate you to change. The difference may seem subtle semantics, but it’s not!

Our Customised Coaching Packages

We offer one-on-one life coaching in South Africa and abroad to leaders and individuals either face-to-face or over Skype. Coaching can make the world of difference not only to you, but to those around you, because it will help you strengthen relationships and social skills. It’s a great investment, and you’ll see the difference that it makes to help you thrive and achieve your own professional and personal goals.

Personal Coaching

Our personal coaching packages comprise of an option of either six or twelve sessions where we meet every second week. Once-off coaching sessions are available by special request.

Coaching sessions are tailored to accommodate your demanding schedule and we offer a combination of face-to-face or Skype coaching.

Company Coaching

External coaching is valuable when developing high-potential employees for further career development.

The outcomes of this process are collaborated on by the organisational leader and employee before the coaching programme commences, after which check-ins and feedback take place at regular intervals to ensure implementation.

4Seeds has a track record of outstanding results with people who have invested in themselves and have progressed to new levels of personal and professional success. 

Our expert coaches in Johannesburg are a phone call away.

Get empowered in your life!

Contact us for a FREE 30-minute meet and greet session.

“Working with Kerstin was an enlightening experience. She understood my needs well and smoothly helped me through some of the most challenging phases in my career.” 

She made me realise the potential of coaching impact on people and organisation and how I could relate to i it in order to have my life aligned with my core values, help my self-development  and similarly  help  other people. 

Francesca Fabricio