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7 Ways A Kindness Company Culture Can Boost Your Bottom Line

7 Ways A Kindness Company Culture Can Boost Your Bottom Line

Have you ever stopped to wonder what your company culture is centred around?

The topic of kindness at work would probably be considered controversial and unnecessary for a traditional organisation. However, as our need for happiness and satisfaction at work grows, kindness becomes a valuable and inexpensive method to change your company culture and boost your bottom line.

While in the past kindness may have been perceived as weakness, research is growing in support of the positive impact that a kindness company culture can have not only on your employees, but on your company’s success.

A primary concern for most companies in today’s economy is to ensure a secure bottom line, and to stabilise its workforce to guarantee consistent and sustainable income. And while this is a necessary consideration for any business to survive, the need for healthy and happy employees is imperative for any business to thrive. We know that a people focus builds profits, and while the tendency may be to lead the way we were led, if we are to create impactful and happy organisations we need to learn a new set of skills. Kindness, among other things such as resilience, engagement and purpose, plays a key role in building positive, productive workplaces.

For those of us who have experienced rudeness, pettiness or have been the butt of an office joke, the value of kindness is obvious. However, a growing body of research is showing some interesting and important findings about why a kindness culture in your workplace will boost productivity and serve your bottom line. Here are some of the findings:

  1. Kindness boosts customer satisfaction and sales

Customers want to be treated with respect, and if they have a negative experience with your staff they are likely to share their experience with others, and if you’re unlucky on social media. In today’s economy it is genuine kindness that can give your company the competitive edge as it encourages people to return and spread the word about your business.

     2. Only 10% of people say thank you at work

This statistic, while true, is also terrifying and begs the following questions: Do you thank your staff for their efforts? Do you make an effort to show appreciation for even the small roles that people play in keeping your company going? It is a fundamental human need to be respected and held in high esteem. We want to belong, and when we are validated for our efforts we begin to build positive relationships. So, next time someone brings you a coffee, or cleans your office, be sure to say thank you – it costs nothing!

    3. Kindness increases positive relationships in the workplace

Kindness in the workplace can be as simple as saying thank you, holding the door for somebody, or offering to assist a stressed colleague. However, it can be translated into even more beneficial behaviours such as the sharing of information. A company culture that encourages people to share resources, information and recognition is the true sign of a kind company culture. Sharing increases productivity, problem solving and creativity, thus producing better products with a greater impact.

    4. Kindness increases inclusion and reduces lawsuits

Sexual harassment, racism, homophobia and other common HR issues are any leader’s biggest nightmare, because on top of affecting the office climate they can have a serious financial and PR impact. Breeding a company culture of kind words, non-judgemental listening, and sharing is a sure-fire way to reduce these incidences. A company culture that values respect above bias, holds all employees in esteem and holds rude people accountable, sets a strong foundation on which to build inclusion and diversity, thus breaking down harmful stereotypes and the punishable behaviours associated with it.

   5. Kindness is contagious

We already know the power of a smile and how when someone smiles at us we share it with others. The same works for acts of kindness. When someone does even a small act of kindness we want to repay this kindness either to that person or to others. Random acts of kindness have a powerful impact on our happiness levels because it feels good to do good. Encouraging this company culture of small acts of kindness in the form of volunteering time, offering coffee or helping a colleague are a few small ways for you to start boosting kindness in your company and in turn grow the happiness levels of your team and the individuals which keep it going. No act of kindness, no matter how small, is ever wasted.

   6. A kindness company culture reduces absenteeism

A recent study into the cost of absenteeism because of stress-related conditions amounts to over £6.5 billion a year. Stress is therefore the number one biggest cause of absenteeism and loss of productivity to companies worldwide. It would be completely absurd to ignore the impact of stress on your employees as it has a direct impact on your bottom line.

Kindness is a small but effective first step to reducing stress in the workplace. As already mentioned, when there is a kindness company culture people are more willing to help each other, to share information which can ease another’s stress, and build positive relationships which reduce social anxiety and stress related to belonging to a team. Kindness is therefore a highly cost-effective strategy to reduce stress levels and combat the multitude of related conditions which are rising as a result.

   7. Kindness boosts attention and productivity

Research shows that when we are stressed or unhappy our attention is compromised. A good example is to consider how being tired affects your concentration, problem-solving ability, mistake making and time taken to complete a task. The same is true for unhappiness; it drains our cognitive capacity and in turn our quality and quantity of work output. As previously mentioned, kindness boosts well-being and overall happiness within an organisation which has a direct effect on the ability of your staff to achieve amazing results in a shorter time.

Take Home Message

There is a quote by the Dalai Lama that seems poignant to share at this time.

Be kind whenever possible. It is always possible.

Kindness is perhaps the most underrated practice that you can use to leverage the best from your employees and build a sustainable income. Kindness impacts each individual, the relationships they build and the customers they serve. It is therefore in the best interests of every company hoping to stay relevant and competitive to invest time in building a kindness company culture.

Please share this article with anybody you feel would benefit. Consider this your act of kindness for the day, as sometimes even the kindest people you know need to have their passion reignited.

The Importance of Recovering After a Work Day to Make Employees Happy

The Importance of Recovering After a Work Day to Make Employees Happy

Encouraging recovery can make employees happy, create a more productive work environment and ultimately improve staff retention

Want to make your employees happy? Well then it’s important to take two minutes to read this article.. In the last decade the term ‘work-life’ balance has become very popular especially for those talking about ensuring happy employees in the workplace. Everyone strives towards it, are told how important it is, and does their best  to figure out what mechanisms work. There is no one-size-fits-all for all employees though. Calling it work-life balance appears paradoxical, almost like two opposing poles; work is life and life is work. Perhaps it’s about balancing life with its various domains. The term ‘work-life balance’ per se has no standard definition and means different things to different people. So, how do we begin to engage with work-life balance with so many unknown variables?

 

An aspect of work-life balance that I’ll write about, as it’s frequently overlooked or ignored, is the concept of recovery during and after work. Often, we associate recovery as the process of getting healthy after an illness, and link it to the opposite of fatigue or burnout. But we seldom view recovery as a much-needed process during a working day as well as part of recuperating from a full day’s work. Professor Stevan E. Hobfoll, from the Department of Behavioral Sciences at Rush University Medical Center in America defines recovery as the replenishment of mental and physiological resources used for the external demands placed on us.

In a work environment we experience two types of fatigue:

  • Physical fatigue – is associated with hard labour and muscular aches where appropriate rest time during the day is often adequate to rejuvenate the body.
  • Mental fatigue – is linked to cognitive thinking, planning, problem solving and attending meetings. A short rest period, as would be adequate in physical fatigue, is not enough here.

And that is where the challenge begins. We need longer and more frequent breaks in the mental fatigue mode to uphold our stamina and energy, but seldom take the necessary breaks.

Short breaks can lead to more motivated employees a more productive team and a happy workplace.

Furthermore, we are able to distinguish between internal and external recovery. Internal recovery refers to the short, scheduled breaks we take between work tasks to shift our attention or even purposefully distract us. We recognise that our mental stamina is temporarily depleted and we shift tasks, take short breaks, chat with colleagues or engage in a completely different mental activity. The short breaks delay our fatigue but are not enough to recover from the day’s mental fatigue. External recovery provides us with that much-needed rest and restoration time between working days, weekends, pubic holidays and holiday time. Working after hours cancels out our entire recovery time, and we go to work the next day, maybe with a reduced work load and fewer emails in our inbox, but with lower energy, and reduced performance and productivity levels.

Healthy Employees are Happy Employees

From a health point of view, getting enough rest and recovery time reduces the risk of cardiovascular disease, sleep problems, fatigue and burnout. That being said, activities that positively influence and assist with the recovery process are sports and physical activities, connecting with friends, performing household activities and caring for your children. The sports and physical activities are shown to have the most significant effect, which is understandable because of the additional adrenalin and happy hormones that we feel afterwards. But there is more to why sports and physical activities win first prize, and that is because our brain can’t engage in the activity and simultaneously ruminate over a work situation. It’s one or the other which is fantastic for our brain to be able to get some forced downtime.

Allowing your employees to get into a rhythm will improve team motivation and employee happiness.

The final thing that I want to write about is the relevance of our circadian rhythm, our biological body clock. By nature some of us are early morning risers, while others are night owls and peak later during the day. Working with our biological energy system influences our entire human system from our hormones, body temperature, and sleep patterns, to our insulin and glucose cycle and moods and emotions. In short, it determines when we are physically and psychologically at our best. Unfortunately, working life doesn’t always allow us to work predominantly from our best performance state, and we often have to demonstrate peak performance when our body isn’t in that mode. We’ll need extra energy to think harder, stay alert, pay attention to detail and remain connected with people, with the end result that in the evening our energy is more depleted than normal. Our brains have used up all the energy possible, and we need to engage in additional recovery, rest and restoration time to return to a homeostatic balanced mode. Recommended techniques are for you to engage in down-time practises such as yoga, meditation or reading, and refraining from any stimulating activities.

By now you may have noticed that your recovery processes during the day and after work are actually ongoing. They require your continuous conscious and self-regulated attention. The downside to not recovering enough is that ruminating thoughts, negative emotions, disturbed attention span, fatigue and distorted sleep creep into our lives. Our health and overall well-being levels drop severely. I hope that with this article you are inspired to review and amend, where necessary, your recovery process between work days.

Want to read more about how to make employees happy and motivated? Click Here to find out about 5 Ways to Motivate Employees

References

Hobfoll, S. E. (1989). Conservation of resources: A new attempt at conceptualising stress. American Psychologist, Vol. 44, 513-524.

Zijlstra, F. R., & Sonnentag, S. (2006). After work is done: Psychological perspectives on recovery from work . European Journal of Work and Organizational Psychology, Vol. 15(2), 129-138.

Zijlstra, F. R., Cropley, M., & Rydstedt, F. R. (2014). From Recovery to Regulation. An attempt to reconceptualise ‘recovery from work.