Gone are the days when the office was somewhere employees spent time at during working hours. Today’s always-connected, instant-access environment has blurred the lines between the office, and the place where work actually gets done.
The digital world is profoundly affecting the ways in which people contribute to work, life, and society.
Offices are becoming digital, and employees are communicating and collaborating in new and exciting ways. It’s now the norm to have meetings from different locations, be they offices, homes, or countries, and companies are finding that working remotely not only provides a more flexible work environment, but also helps increase productivity and job satisfaction. According to the Digital Marketing Institute, employees who work remotely are 91% more productive, and with the demand for specific skills at an all-time high, remote working offers a solution for companies to find the right people without them having to be based in the same place.
While the move to transform digitally has led to many jobs being lost, it has also opened new, productive, innovative, and rewarding forms of job creation. COVID-19 has certainly accelerated the changes. New technologies have given companies the opportunity to offer employees flexibility, which means that even in the midst of a worldwide pandemic, people can carry on productively, with limited impact, in a secure and collaborative way.
In order for employees to work efficiently in different locations, companies have had to embrace the evolution, and create strong digital cultures to support changes in working styles. They now need to offer a consumer-like user experience which is aligned with today’s working environment, and one which allows employees to work more transparently.
Companies have had to define ‘their’ digital workspace, offer virtual assistance to support virtual work environments, and provide the right tools and information. They have given their staff choice and flexibility. In doing so, they have found that by incorporating the technologies that employees already use, such as email, instant messaging, social media, and virtual meeting tools, communication barriers have disappeared. This has empowered employees, and allowed them to work more efficiently and successfully.
Employees now expect a more personal, digitally-driven work experience, and look to their employers to raise employee engagement, allow them to achieve business outcomes faster, and give them the tools to reduce costs and increase efficiency.
It’s also important to remember that the efficiency of an employee’s digital workspace depends on their individual qualities, their environment, and the changes they effect to make these tools work for them so that they can fulfil their job. And with so many benefits to both the employer and the employee, it’s in the employees’ best interests to implement the necessary discipline and dedicated work space to raise their own efficiency levels and be more productive.
Working in the digital world offers flexibility, freedom, and opportunities for employers and employees to create healthier habits while remaining productive. New digital platforms will continue to help companies operate more effectively; however both parties need to play their part in making it an efficient and healthy working environment.
Working remotely is a big drawcard for companies, especially in the midst of the COVID-19 pandemic. It offers employees a lifestyle where they can protect their personal time, but at the same time follow a healthy work-life balance.